How much money are you allocating to your marketing function? More importantly, are you getting results from the member-money you spend? Find out how to evaluate the true effectiveness of your CU’s marketing promotions during this fast-paced program. See how a concise, one-page report can tell you everything you need to know - including the net profit your promotion delivered to your CU’s bottom line and how many dollars of profit you earned for every dollar spent. Quickly discover which promotions are worth repeating, and which aren’t! Never again will you need to accept a bunch of words when the numbers speak for themselves. A former CU marketing director with 20+ years of CU experience, Jeanne provides valuable information for enhancing marketing effectiveness.

			“The webinar on ROI was great. I received a lot of great formulas but the detail of explanation really hit the spot. I would highly recommend this webinar.” —Colleen Desselle, CSE FCU
			“Excellent balance of marketing, and accounting knowledge. Simply the best presentation I’ve attended in 10 years. This is a great take-home message. I will share it with others.” — Illinois CU League Annual Convention participant
			“You were a big hit as you will see from the evals and comments. You were a pleasure to work with and I hope we get the opportunity to work together again. Thanks Jeanne.” —Eileen O’Connor, Education Program Developer, Illinois CU League Annual Convention
			“The calculations and handout were great. I thought the presenter was very knowledgeable and easy to follow.” —Colette Hadinger, People First CU, PA