Get—and keep—your whole staff on the track of being Member Advocates by certifying one or more of your employees as a MAP Trainer.  It’s a flexible, cost-effective solution to in-house training using a proven, results-generating program—Member Advocacy Pathways.



Flexible — You control the modular training schedule, arranging it to meet your staffing and credit union’s operational needs.



Turnkey — Everything you need to conduct a successful employee development program is included in your certification



Timely – No need to wait for external trainers to come in to train new hires.



Ongoing Support – Coaching information, meeting activities, and the latest Life Event releases, included with your annually-renewable license, ensures you and your managers of having the necessary tools to continuously enhance and recognize your employees’ MAP skills.



Affordable — Why pay $500, $1000, or $1500 per employee when you can get results with MAP for an average of under $200 per staff

Certification Highlights

Internal HR professionals and others who are responsible for training people in your credit union . . .


Internal Trainers


Branch Managers and Supervisors


Marketing Managers


Senior Lenders


Head Tellers / MSRs

Send more than one trainer at the same time to ensure you have continuous back-up for training this extraordinary program that changes people’s lives and builds life-long member relationships! Enjoy a $300 registration discount for each additional person you send to the same Boot Camp.

Registration includes everything you need to successfully lead and implement the MAP staff development program, lunch and refreshments daily, and a certificate.

A typical MAP-trained employee assisting members with just 12 additional average-size loans would generate $4,800 in additional revenue the first year alone.  That’s like earning $25 for every $1 you spend on training. Do the math for your credit union! Download ROI Calculator (Excel) or a ROI Worksheet (PDF). View a Sample ROI (PDF).

Certified Trainers Rave About MAP“Jeanne was a phenomenal coach and was dedicated to my success ...” Read more