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With membership growth slowing to historic lows, thriving credit unions are implementing strategies to gain and retain more of their existing members’ business. One effective strategy is to ensure your staff has the tools and know-how to effectively communicate with members when they experience major life changes. Events such as marriage, retirement, college, relocating, and being laid-off are just some of the changes that trigger significant needs for financial services. Yet many credit union employees fail to recognize these important sales and service opportunities due to their own lack of personal experience. The result …lost opportunities to re-engage members and gain more of their business while differentiating your credit union from your competitors. Now the tools and resources to educate your staff to successfully respond to members’ life event needs are available to all Minnesota Credit Unions through a partnership between Strategic Solutions and the Minnesota Credit Union Network. The Member Advocacy Pathways (MAP)™ staff development program is ideal for credit unions who lack an internal trainer, and for larger credit unions who wish to experience the power of the program before training their entire front line. Who will benefit from attending MAP training? Anyone who communicates with members, or supervises someone who does, including Branch / Department Managers & Coaches, Loan Officers, Member Service Reps, Tellers, Marketing Staff, & Training Staff. The interactive nine-module program, which covers the nine most important life events, is scheduled periodically during the year. To receive information about the next scheduled program, send us an email today.
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