Focus Groups—Whether you’re looking to build awareness in a new market, enhance or expand your program and services offerings, or improve your image and service quality, focus group research can provide you with an in-depth understanding of the attitudes, behaviors and beliefs of your most important constituent, donor and member groups. Information that otherwise isn’t available to you through any other means—no matter what the cost. Information that’s critical to your organization’s continued growth. Yet this type of research requires special skills in order to gain unbiased, actionable information.

Our turnkey expertise in this area includes screening and recruiting potential participants, developing the discussion guide, facilitating the research sessions, managing logistics including participant gratuities, video and/or taping equipment, facilities and refreshment coordination, providing you with a detailed written report which includes recommendations, and on-site presentation of results.

 

Member & Non-Member Surveys—When you need factual information to guide your decision-making and marketing efforts, our fully and semi customized written surveys can affordably provide you with the results you’re looking for. Ranging from 1 to 4 pages in length, our written surveys give you timely, valuable data regarding your entire membership/market, or specific segments.

Survey questions can cover a wide range of issues, including service quality, product usage, competitor usage, demographic profiles of users, market needs, anticipated future usage and capacity for usage. Data can be quantified according to numerous demographic and usage variables (for use in targeted advertising and product development initiatives), as well as quantified at the individual employee, department/branch and organization-wide levels (for staff and organizational development purposes).You can count on us to complete your survey project from start to finish, saving you time while enhancing the accuracy, reliability, and projectability of your results.

 

Competitive Intelligence Research—Understanding what your competitors are doing is essential in today’s fast-paced business climate. Our services include: in-person or telephone-based “mystery shopper” interviews with your leading competitors to understand competitive position on any variety of issues including sales effectiveness and service quality, individual programs/services, and relationship packaging / pricing.

 

Complex Research Report Analysis—Sometimes too much data can be overwhelming. And frequently, other credit union suppliers of member research and MCIF data provide you with just that—a ream of pages with numbers on them—rather than with an analysis of what the comprehensive data means. Information you can actually take action on!

If time or know-how have prevented you from fully using data from a recently completed comprehensive member survey or periodic MCIF manual or reports, you’ll find experienced help is just a phone call away. We’ll couple our extensive knowledge of the industry with our data analysis expertise to cull hundreds of pages of information down to the key points and conclusions. From there, depending on what you want to learn from or do with the data, we’ll pull out the information you’re looking for and provide it back to you in a format you can take action on. Since we believe in the “teach a person to fish” approach, we are also available to show you how to find and interpret the data you need on your own, if desired.


 

   

 
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