Missing key growth opportunities? Spending more time or money than your CU needs to on marketing? During this fast-paced program, find out how to use the 6 key techniques of the P.E.P.P.E.R. formula to balance your marketing program and improve results. Learn how to evaluate the profitability of marketing efforts, use trending strategies to spot key growth opportunities, and align marketing strategies with the CU’s strategic and annual goals to achieve success! A former CU marketing executive and faculty member for CUES and CUNA national schools, Jeanne delivers common sense information that takes the mystery out of marketing.

			“Very dynamic speaker! She held my attention even though it was after lunch! I’m impressed and wish I had more time to spend with her. She’s got great vision.” —Texas CU League Marketing Conference participant
			“She is the best speaker we had this week. I want some more time with her in Part II!” —CUNA Marketing Management School participant
			“Thank you for a tremendous job at our Volunteer Leaders Conference! Your program on marketing and member service received 4.25 ratings on style and content (out of 5.0)…the highest ratings received by any of our conference speakers from this ratings-stingy crowd. Considering the plot complications you encountered on Friday (the trip with your daughter to the emergency room), and the sometimes technical aspects of your program, these ratings are amazing. Many participants offered written comments. Without exception, they were positive. Jeanne, you were terrific to work with.” —Darrell Bahr, Missouri Credit Union System
			“Focused, well organized, down to earth, practical, entertaining, valuable, stimulating, enjoyable and educational. I liked it! Not to mention I learned a tremendous amount.” – New York CU League Marketing Conference participant